– Zulu Proverb

Literally translated, this means that the last dancer on the floor will tend to get
the most applause. Figurative decoding of this reflects an understanding of the
advantages of being a late entrant into any sector. Although having a rich history,
Africa is a relatively late entrant in the global design and technology industry.
The African mobile market is a quintessential example of areas where being a late
comer has imbued it with advantages. Globally, technologies such as m-pesa
have shown that at the intersection of mobile technology and Africa,
innovations sprout galore.


At Group 2.16 we were born digital. Technologically, we
are a mobile first company.